Microsoft Needs To Simplify

up until now have written entries regarding my joys and pains of Apple and their computers. i have yet to write about Microsoft, and the truth is i have been a Windows user since the days of MS-DOS6.22/ Windows3.1 way back in 1993. since then i had made every effort to learn about computers; how they work, all of the hardware that makes up a computer, and using tech lingo such as, "you have to modify the AUTOEXEC.BAT and CONFIG.SYS file." remember that? actually that last part didn't come in handy until two years later when i started working for a multimedia retail store called Media Play. ah, those were the days.

over the years i have moved up from Windows 3.1 to 95 when i made the transition from a Packard Bell 486SX to an HP Pavillion with a Pentium 133MHz, from 95 to 98 when i made the trasition from the Pavillion to a Gateway with a Pent-3 running at 450MHz, and finally leap-frogging over Windows ME and upgrading to XP Pro with my Gateway.

anyway, the point is before i became Mac, i was Windows, and still am thanks to Parallels Desktop.

i never had any major issues with Microsoft except for one; their insistence of marketing multiple versions of Windows with every release. this wasn't such a big deal with XP. three simple and self-explained choices; Home Edition, Profession, and Media Center. but with Vista it became a little more complicated with 4 versions which broke down the Home version into Premium & Basic. instead of having a Media Center edition, Microsoft included media center functionality with the Home Premium version. and the Home Basic is just the core functioning O/S of Vista - stripped down - to address the lack of hardware support some user's systems didn't have for Home Premium and over. and it seems that Windows 7 will be broken down into these versions... again.

**sigh**

for tech geeks this isn't a major issue, because we can handle the unexpected; if any issues arise, we know where to find support and information. but the average user isn't a tech geek (not in the truest sense anyway). they are made up of consumers who expect technology to work as designed and function flawlessly, but it isn't always the case.

Microsoft has a history of "copying" Apple, with respect to the user interface. why don't they "copy" Apple's marketing approach to selling one version of their operating system? the "one size fits all" approach. sell the Ultimate edition only, and during the installation have a function to determine how much stuff can be installed based on the system's hardware profile. or simply sell the Professional edition and open up a Windows Market Place. allow user to pay and download extra features - much like the iPhone App Store - such as the media center or additional security functionality.

i don't blame switchers who complain about their troubled past with Windows, or any users who thinks Microsoft is too big for itself; so big in fact that it's ability to maintain a high level of product quality and customer satisfaction to their retail consumers is anything but high. case in point: Windows Mobile 6.5 not being completely ready prior to its release.

i will give Microsoft big props for allowing all users to play with Windows 7 as a release candidate for a year prior to the official release to work out any real-world bugs. it gives us users a chance to see what Windows can really be and do, and gives Microsoft plenty of feedback from user's experiences. this approach is very smart as it will give them time to correct as many issues as possible assuring a gold level release when the time comes.

i downloaded Windows 7 RC and began running it via Parallels Desktop, and i have to say Windows 7 is fast. real fast. so far my personal user experience with 7 is much better than Vista.

the only thing that would ruin this is another multi-version marketing approach that will do nothing but confuse the average consumer, who will scratch their heads and wonder which version to buy.

Microsoft, if you're reading this...

SIMPLIFY; SELL ONE VERSION OF WINDOWS 7!!!

trust me, users will love and/or appreciate you for it.

peace,
@riel